Chorsu Market, Tashkent, 2024
Chorsu Market, Tashkent, 2024
Goods are organized according to thematic principles; however, for most Uzbeks, product quality and specific characteristics are directly associated with its geographical origin. Clients always ask where fruits and vegetables grew up in search of the best purchase.
The situation with the cultural landscape is quite similar. Regions gain a voice in the market through sellers—their individual communication styles, dialects, and trading cultures. And crafts form the visual image of the regions through materials, ornaments, and paints.
For instance, Yangiyol grapes, grown in a region with long, hot summers, are known for their sweetness and large berries. Peaches and nectarines come from the Fergana Valley. Fruits ripen earlier in this oasis and can be stored for a long time. Khorazm is famous for its tomatoes, Qarshi for melons, Namangan for cherries, and Andijan for savory and dense onions.
This is how the gastronomic "landscape" of Chorsu is formed: the best products from all over the country are concentrated in one place.